Wagram - Squarefield

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Squarefield acted as exclusive financial and debt advisor to Wagram on the acquisition of Creamy Creation

On April 17, 2019, it was announced that our client Wagram Equity Partners (“Wagram”) would acquire the cream liqueur manufacturer Creamy Creation in Rijkevoort, the Netherlands (“Creamy Creation” or the “Company”) from Royal FrieslandCampina N.V. (“FrieslandCampina”), subject to regulatory approvals. The completion of the transaction, including drawing on the required senior credit lines, took place on 1 November 2019.

Since its establishment in 1979, Creamy Creation has developed itself into a successful player in the segment of alcoholic cream liqueurs. The transaction includes the cream liqueurs production business in Rijkevoort, a sales office in Paramus, USA and a long-term contract with its production partner in Batavia, USA. The Company has over 80 employees, including dedicated R&D teams in the Netherlands and in the USA. Driven by a high level of innovation and responsiveness to consumer needs, Creamy Creation will continue to develop and sell a wide range of distinguishing cream liqueurs to its global client base.


Wagram is an independent investment company with a long-term perspective. Its business is making investments in private companies through controlling ownership positions. Wagram will focus on the long-term growth of Creamy Creation.

“The Squarefield team is very pragmatic and hands-on. They were instrumental in making the deal and securing the financing while being very responsive in providing the right support to us. Their support was a major contributor to the success of this transaction.”

Joost Rijper – founding partner Wagram


FrieslandCampina is a cooperative that produces and sells consumer products such as dairy-based beverages, infant nutrition, cheese and desserts in Europe, Asia and Africa via branch offices in 34 countries as well as through export to more than 100 countries from the Netherlands. In addition, products are supplied to professional customers, and it sells ingredients and half-finished products to manufacturers of infant nutrition, the food industry and the pharmaceutical sector around the world. FrieslandCampina employs 23,769 people and has a central office in Amersfoort, the Netherlands.

“Squarefield has been a solid partner throughout the whole process from the time I knocked on their door till the closing last Friday. They gave me valuable advice and played a pivotal role in arranging the financing for this deal. Their expertise, network and hands-on mentality were a key success factor throughout the whole journey up to the closing.”

Steven Alexander – CEO Creamy Creation