Squarefield acted as exclusive financial advisor to the Van Loon Group on the intended acquisition of Bonfait from Unilever
Today, our client Van Loon Group, a leading Dutch meat and meat substitutes processor, announced the intended acquisition of Bonfait (or the “Company”), a Netherlands-based producer of ready-made meals, meal components, (pasta) salads, soups and sauces. Bonfait is currently part of the German company Apetito, which has decided to concentrate its business on the frozen meals market. The Company will join Van Loon Group after the necessary approvals of the Consumer and Market Authority (ACM) and works councils of both companies.
For Van Loon Group, the acquisition is a clear strategic choice to further invest in broadening its product range. In addition to its activities in meat, meat products and meat substitutes, through this acquisition Van Loon Group is now entering the national and international market for ready-made meals and meal components. Bonfait will act as an independent ready-made meals division within the Van Loon Group.