St. Paul - Squarefield

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St. Paul

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Squarefield acted as exclusive financial advisor to St. Paul on the acquisition of Royal ERU

On April 2, 2024, St. Paul announced the acquisition of Royal ERU pending approval from the market authority ACM. 

Royal ERU is renowned for its Goudkuipje cheese and has a strong presence in the Dutch food sector. This acquisition strengthens St. Paul’s leading position in the processed cheese market, building upon the strategic partnership between the two companies initiated in June 2023.

The acquisition of Royal ERU was overseen by Squarefield, a leading Food & Agri focused corporate finance advisor with offices in Amsterdam, Frankfurt, and Antwerp.

St. Paul

St. Paul is a family-owned business founded in 1985. St. Paul has established itself as a leading player in the cheese industry by offering customised processed cheese products for the B2B market.

“With this historic move, St. Paul becomes the largest cheese producer in the Benelux region. We are committed to advancing and expanding our diverse range of premium (melt)cheese products, catering to the various needs of consumers, the out-of-home sector and the food industry.”

“Squarefield has demonstrated itself as a long-term and highly dependable advisor, offering both market knowledge and deal support throughout the process. Their expertise and commitment were instrumental in the process.”

Dieter Kuijl – CEO St. Paul

Royal ERU

Royal ERU, a (processed) cheese company founded in 1824 and based in Woerden, the Netherlands has a rich history and is known for its high-quality products for retail and foodservice. With leading brands such as Goudkuipje, Royal ERU is well-known in the Netherlands.

“The combined efforts of St. Paul and Royal ERU will result in a wide range of high-quality cheese preparations. We are very excited about the opportunities to further grow our brands and explore new markets.”

Maurits Sandberg – CEO Royal ERU