Royal Agrifirm Group
Squarefield acted as exclusive financial advisor to Royal Agrifirm Group on the sale of its Hungarian activities to UBM Group
On June 4, 2025, Royal Agrifirm Group (“Agrifirm”) entered into a definitive agreement to sell its Hungarian subsidiary, Agrifirm Magyarország Zrt. (“Agrifirm Hungary” or the “Company”), to UBM Group (“UBM”), one of Hungary’s leading agricultural groups. The transaction forms part of Agrifirm’s strategic reorientation to concentrate its resources on innovation and growth in its core markets. The closing of the transaction is expected to take place in August 2025, subject to regulatory approval and customary closing conditions.
Agrifirm Hungary holds a leading position in Hungary in the production of poultry feed, including parent stock, broiler, and layer feed. With three well-invested feed mills located in Győr, Környe and Kaba, the combined annual production capacity of the Hungarian sites reaches approximately 250,000 tonnes.
Under UBM’s ownership, the business will continue to serve its customers and partners with high-quality feed solutions, benefitting from increased scale and operational synergies. The transaction increases UBM’s annual compound feed production capacity by over 40% to 850,000 tonnes, reinforcing its market-leading position in Hungary while contributing to its broader regional expansion strategy. UBM intends to grow its annual feed production to 1 million tonnes by 2026, supported by targeted acquisitions and greenfield investments across Central and Eastern Europe.
The sale of Agrifirm Hungary was executed by Squarefield, a leading Food & Agri focused corporate finance advisor with offices in Amsterdam, Frankfurt, and Antwerp. The sale of Agrifirm Hungary is a testament to Squarefield’s deep market expertise and network across international (Food & Agri) value chains.
Royal Agrifirm Group
Royal Agrifirm Group is a global agricultural cooperative headquartered in the Netherlands, with over 120 years of experience in supporting farmers and food chain partners worldwide. Agrifirm provides knowledge, innovative solutions, and high-quality products to enhance the sustainability and profitability of its members. The group operates production sites across Europe, North and South America, Asia, and Africa, and serves customers in over 100 countries.
Piet Hilarides – CEO of Royal Agrifirm Group“Thanks to the many years of dedication and commitment of our employees Agrifirm Hungary has grown into a financially healthy and solid company. The sale of our subsidiary is in line with our strategic course, in which we focus on markets where we have a strong position and can achieve further growth. We are convinced that our Hungarian activities can perform even better with a strong partner such as UBM. We thank our members, customers, partners, and employees for their loyalty and trust, and we are committed to a careful and smooth transition.”
Agrifirm Magyarország
Agrifirm Magyarország Zrt. is a Hungary-based animal nutrition company, recognised as a leading producer of poultry feed, including parent stock, broiler, and layer feed. With three feed production sites in Győr, Környe, and Kaba, the Company has an annual production capacity of approximately 250,000 tonnes and employs around 130 people. Known for its product quality and commitment to operational excellence, Agrifirm Magyarország Zrt. plays a significant role in the Hungarian agricultural sector, supporting farmers with innovative and sustainable feed solutions.
UBM Group
Founded in 1996, UBM Group is Hungary’s market-leading feed producer and one of the country’s largest traders of feed raw materials. With operations across Hungary, Slovakia, and Romania, UBM exports to 15 countries and generates more than half of its revenue internationally. In the financial year ending 30 June 2024, the group achieved consolidated revenues of HUF 198.66 billion. UBM Holding Nyrt. is listed on the Budapest Stock Exchange.
Péter Horváth – CEO of UBM Group“With the acquisition of Agrifirm Magyarország Zrt., on the one hand we strengthen our market-leading position among Hungarian feed producers while on the other hand we can also successfully support the international expansion efforts announced two years ago. Last but not least, we will be able to manufacture even more efficiently for both Hungary and foreign markets in the future.”