On March 12, 2019, our client Parlevliet & Van der Plas (“P&P”) through its subsidiary Heiploeg International (“Heiploeg”) have entered into a strategic partnership regarding Profish Foof (“Profish” or the “Company”).
Under the partnership, Profish becomes a joint venture that is re-capitalized by both parties enabling the necessary investments and improving the competences of the company. Arm’s length supply agreements as well as an agency agreement regarding the distribution of Profish’ products in Germany through Heiploeg, are important elements of the partnership.
The new combination will use the respective strengths in processing, sales and distribution of fresh fish and fish concepts of both companies. Profish and Heiploeg will combine their high-quality products, new product development, commercial networks and distribution capabilities, to provide innovative products to their clients effectively.
In August 2019 P&P acquired all of the remaining shares to become owner of 100% of the shares in Profish.