Kennemervis Group - Squarefield

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Kennemervis Group

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Squarefield acted as exclusive financial advisor to Kennemervis Groep on the sale of Fishmasters to Gebroeders Kramer

On October 1, 2020, Gebroeders Kramer (or ”Isola Fish”) and Fishmasters, a subsidiary of Kennemervis Groep, came to an agreement to sell Fishmasters to Gebroeders Kramer. Parties expect to finalise the transaction before the end of October.

The acquisition offers Gebroeders Kramer the opportunity to continue to expand its activities, achieve growth and develop a facility that meets set requirements now and in the future. Gebroeders Kramer will take over the activities of Fishmasters, as well as the land, buildings and machinery. Gebroeders Kramer will translocate its current activities to Noordgat 1 on Urk, the Netherlands, and build and renovate the property. The vast majority of Fishmasters’ staff will join Gebroeders Kramer.

By selling Fishmasters, Kennemervis Groep can focus even more on its other growing activities in the processing and trade fish as well as the recently acquired activity in vegetarian products. Gebroeders Kramer and Fishmasters are complementary and intend to enhance their competences by working together for further customer satisfaction and growth.

Kennemervis Groep

Kennemervis Groep is a leading fish and vegetable protein processing company, part of an international family business, providing customers with quality products and solutions served in retail, food service, ambulatory, specialist fish shops and industry. Kennemervis Groep has several branches in the Netherlands and Denmark. Its service office resides in Spakenburg.

“This transaction helps us to focus even more on achieving customer growth and, through the collaboration with Gebroeders Kramer, to continue to competitively offer our customers baked and cooked fish products in the future. We are proud that Gebroeders Kramer continues the activities of Fishmasters and look forward to further cooperation and growth of both our companies.”

Eugène Scholten – CEO Kennemervis Groep

Gebroeders Kramer

Gebroeders Kramer is a family business from Urk where the 4th generation is ready to take over the helm. Under the Isola Fish brand, Kramer has built up a strong reputation as a reliable partner of honest and healthy fish products.

“We are very proud and happy with the transaction with Kennemervis Groep. It enables us to realise our growth dreams. This step will significantly increase and strengthen the stable growth over the past years. Besides our freezing activities involving fried and cooked fish, we can now add a new activity, which can only increase our position in retail and food service. In addition, we can take full advantage of the competencies that Kennemervis Groep has in-house. With this step, Kramer hopes to make the company even more future-proof and to significantly accelerate its ambition with regard to international growth.”

Hein Kramer – Director Gebroeders Kramer


Fishmasters is a producer of specialty fish products situated in Urk, the Netherlands. Fishmasters develops customer relevant solutions for European Foodservice and Business-to-Business customers. Fishmasters works together with its clients to find solutions for the constantly changing demands, e.g. increased demand for wheat free products in the UK, foodservice customers looking for ready-to-eat, retail customers seeking for convenient oven/ air fryer products.