On May 5, 2023, the shareholders of Galana, a producer of frozen bakery and ice cream products and a trader of seafood products, entered into an agreement to sell its Bakery and Ice Cream activities to industry peer Mademoiselle Desserts, a pan-European producer of frozen pastries and desserts.
With a persistent devotion to quality, sustainability, and a focus on innovation, Galana offers its retail and foodservice customers best-in-class products, and it is best known for its chocolate lava cakes and muffins.
Mademoiselle Desserts will take over the full bakery and ice cream operations in Waregem, Belgium, including the Beldessert (bakery) and Pagotini (ice cream) brands. Galana and Mademoiselle Desserts share the same commitment to produce premium products, based on high quality ingredients, which is made possible by a loyal and entrepreneurial workforce.
For Mademoiselle Desserts, this acquisition represents another step in the acceleration of its international expansion and strengthening its position in the Benelux market, with the addition of an operational foothold in Belgium. By leveraging the international network and offering a complementary portfolio, Mademoiselle Desserts and Galana can jointly expand their worldwide export share, diversify their customer portfolio, and unlock commercial synergies.