Delta Wines
Squarefield acted as exclusive financial advisor to Delta Wines on the sale to Viva Wine Group
On May 15, 2025, the shareholders of Delta Wines (or the “Company”), including Navitas Capital, management, and other minority shareholders, entered into a definitive agreement to sell the Company to Viva Wine Group, a leading wine distribution group in the Nordic region. Together with Delta Wines, Viva Wine Group becomes the leading wine distribution group in Europe with operations in 8 countries and a combined turnover of c. EUR 575m.
Delta Wines is the largest wine importer in the Netherlands and operates internationally through independently managed companies in Belgium, Poland, the Czech Republic, Finland, and Norway. The Company imports wines from over 25 countries globally and supplies to (online) wine specialists, retailers, and (via wholesale partners) to the hospitality sector across Europe. Being part of Viva Wine Group, Delta Wines strengthens its position as valuable partner, offering its customers an even broader and more optimised assortment, while offering its suppliers access to an expanded and efficient multichannel distribution network.
Through the acquisition of Delta Wines, Viva Wine Group substantially strengthens its presence in the European wine market, gaining access to a robust platform for continued growth. The two companies share similar business models and structures, providing a strong foundation for synergy realisation. Integrating Delta Wines into Viva Wine Group not only enhances its distribution capabilities in key markets such as the Netherlands, Poland, the Czech Republic, Belgium, Finland, and Norway, but also opens up new opportunities to expand into high-growth regions. This strategic acquisition enables Viva Wine Group to capitalise on Delta Wines’ established B2B network, procurement expertise, and deep market knowledge, driving its expansion across Europe. Together, the companies are well-positioned to unlock synergies in procurement, product development, and sales, accelerating value creation and strengthening their collective market presence in the European wine industry.
The sale of Delta Wines was overseen by Squarefield, a leading Food & Agri focused corporate finance advisor with offices in Amsterdam, Frankfurt, and Antwerp.
Delta Wines
Delta Wines is a Netherlands-based leading wine distributor with operations in the Netherlands, Poland, the Czech Republic, Belgium, Finland and Norway. The Company is the largest wine importer in the Netherlands, importing wines from over 25 countries globally and supplying to (online) wine specialists, retailers, and (via wholesale partners) to the hospitality sector across Europe.
Joris Snelten – CEO of Delta Wines“We are very proud to have been acquired by Viva Wine Group, the leading wine group in the Nordics. What particularly convinced us was our strong cultural alignment and the company’s clear focus on entrepreneurship, wine expertise, and operational excellence. We see significant synergies ahead and look forward to accelerating our growth journey together with a strong long-term owner.”
Viva Wine Group
Viva Wine Group is the leading wine group in the Nordic region and holds a strong position in the European e-commerce wine sector. Headquartered in Stockholm, Sweden, the group comprises a collection of entrepreneurial companies developed through organic growth and strategic acquisitions. Viva Wine Group develops, markets, and sells both proprietary and partner brands and offers wines from all over the world with main activities in the Nordic countries, Germany, Switzerland and Austria. Viva Wine Group is partly publicly listed on the Nasdaq First North Premier Growth Market.
Emil Sallnäs – Co-founder and CEO of Viva Wine Group“We are very pleased to add Delta Wines to our group of entrepreneur-led companies. This acquisition represents a strategically important step in terms of our ambition to establish Viva Wine Group as one of Europe’s leading wine distributors. It strengthens our position in the European market and provides significant value-creation opportunities through both commercial and operational synergies, particularly within our Nordic B2B operations. Delta Wines holds a strong market position and is led by a highly regarded, entrepreneurially driven team — something we greatly value. The fact that management will remain in their roles ensures continuity and cultural alignment, both of which are critical for successful integration and continued profitable growth. Together with our producers and partners, we are building on a strong growth journey – aiming to lead development and create long-term value.”
Navitas Capital
Navitas Capital is a Dutch private equity firm that focuses on investing in mature, growth-oriented companies within the Netherlands, particularly in sectors such as food & agriculture, healthcare, smart production, digital, and consumer & business services. Navitas Capital emphasises long-term partnerships, providing not only capital but also strategic support, industry expertise, and access to a broad network to foster sustainable growth.
Marnix van de Weijer – Senior Investment Manager at Navitas Capital“The partnership between Delta Wines and Viva Wine Group is an exciting milestone that marks a next step of new growth opportunities. We would like to thank Squarefield for their unwavering support, hands-on approach, and strategic expertise, which were essential to achieving a smooth and successful transaction.”