Zwanenberg Food Group
Squarefield acted as financial advisor to Zwanenberg Food Group on the intended acquisition of the Unox and Zwan brands from Unilever
On December 18, 2024, Zwanenberg Food Group (“Zwanenberg” or the “Company”), a leading global producer of meat, vegetarian, vegan and convenience food products and solutions, announced the intended acquisition of the Unox and Zwan brand (in Belgium and Greece) from Unilever, pending approval from the market authority and consultation. The intended acquisition also includes Unilever’s production lines for soups in pouches.
Zwanenberg offers a wide range of food solutions under private label and through its own brands, such as Kips, Chicken Tonight and Huls. The Company is set to expand its portfolio with Unilever’s marketing and sales activities for the iconic Unox brand, a staple in Dutch households for soups and sausages, and Zwan, a well-known name in Belgium for premium meat products. This move aligns with Zwanenberg’s strategic focus on soups, meat products, plant-based substitutes, sauces and meals, further strengthening its position as a global food industry leader.
Zwanenberg Food Group
Zwanenberg Food Group produces canned meat, snacks, soups, sauces, convenience meals, and an expanding range of vegetarian and vegan products. The company exports its products to over 100 countries and is well-known in the Benelux for brands such as Kips (liver sausage, pâté, vegetarian products), Chicken Tonight (meal sauces), and Huls (dry sausage). With 1,800 employees, sales of c. 600 EURm, and production facilities in the Netherlands, the United Kingdom and the United States, Zwanenberg is a leader in innovative and traditional food solutions.
Sjoerd van der Laan – Chief Executive Officer Zwanenberg Food Group“The Unox and Zwan brands are a wonderful addition to our range. We are a broad food company with strong brands. After the acquisition of the Unilever factory in Oss in 2018, taking over the Unox and Zwan brands is a great addition that fits in perfectly with our ambitions.”
“We are grateful for Squarefield’s unwavering support and their expertise throughout this transaction. Their strategic insight and relentless commitment ensured a seamless and successful process. Their deep understanding of the food industry, combined with their hands-on guidance, provided us with the support needed to achieve this important milestone.”
Unilever
Unilever is a global leader in consumer goods, operating in over 190 countries. With iconic brands like Dove, Knorr and Lipton, Unilever offers a diverse range of products across food, beverages, home care, and personal care. The company generates annual sales of c. 60 EURbn and employs around 128,000 people. Unilever is committed to sustainability and delivering purpose-driven solutions that make a positive impact on everyday life.
Heiko Schipper – President Unilever Foods“Unox is a beloved and iconic brand in the Netherlands and the decision to part with it, has not been easy. Its association with Dutch winter activities, such as the New Year’s Dive in Scheveningen and ice skating events, has cemented its place in Dutch culture. Zwan is a cherished brand in Belgium, associated with comfort and nostalgia and with quick and easy meals, making the brand a beloved part of everyday Belgian life. I am convinced that under the ownership of Zwanenberg, Unox and Zwan will be able to adapt quickly to trends and remain relevant in this competitive market.”